Marketer | Author | Speaker | Professor | Nice Guy

Resources

Resources & Links

This page has a list of clickable links for all the books, websites, and other resources mentioned in the book Non-Obvious. You can click on any of these links to read further information directly from the source.  Links are separated by section of the book and topic.

The Best Online Resources For Trend Information:

These organizations and individuals publish consistently insightful ideas and forecasts worth paying attention to. Each is on my must-read list every year and never fails to offer several ideas that inform my thinking annually as I prepare the Non-Obvious Trend Report.

Customer Journey Mapping Trend Workshop Resources:

Brand Storytelling Trend Workshop Resources:

Business Strategy Trend Workshop Resources:

Corporate Culture Trend Workshop Resources:

Notes, References and Credits:

INTRODUCTION

CHAPTER 1

CHAPTER 2

CHAPTER 3

CHAPTER 4: EVERYDAY STARDOM

CHAPTER 5: SELFIE CONFIDENCE

CHAPTER 6: MAINSTREAM MINDFULNESS

CHAPTER 7: BRANDED BENEVOLENCE

CHAPTER 8: REVERSE RETAIL

CHAPTER 9: THE RELUCTANT MARKETER

 CHAPTER 10: GLANCEABLE CONTENT

CHAPTER 11: MOOD MATCHING

CHAPTER 12: EXPERIMEDIA

CHAPTER 13: UNPERFECTION

CHAPTER 14: PREDICTIVE PROTECTION

CHAPTER 15: ENGINEERED ADDICTION

CHAPTER 16: SMALL DATA

CHAPTER 17: DISRUPTIVE DISTRIBUTION

 CHAPTER 18: MICROCONSUMPTION

CHAPTER 19

CHAPTER 20 NOTES

CHAPTER 21 NOTES:

CHAPTER 25 NOTES

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