Google’s Cupcake Problem Shows The Dangers Of Tunnel V ...

For Google Maps, it seemed like equating calories burned when walking to cupcakes seemed like a good idea … until they embarrassingly realized it wasn’t.

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How Chicken Feathers Could Be The Future Of Home Insulation

It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea from a London duo who created “Aeropowder” and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we

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How A Small Food Tour Explains Arab Culture In Michigan

Yalla Eats! offers a chance to get something anyone who has ever shopped in an ethnic grocery store has wished for … a personal tour through unfamiliar food.

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The Mask That Displays Your Emotions In Real Time

Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face.

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Books Are Getting “Swearier” And This Is What It Means ...

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers.

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How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

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Fender Uses eLearning To Help Guitarists Not Give Up So Easi ...

For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive.

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New Mortgage For Millennials Offers Free Avocado Toast (Seri ...

Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread.  Why avocado toast? The simple

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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