How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

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Fender Uses eLearning To Help Guitarists Not Give Up So Easi ...

For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive.

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New Mortgage For Millennials Offers Free Avocado Toast (Seri ...

Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread.  Why avocado toast? The simple

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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Love IKEA? Now Your House Can Smell Like It

What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could

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How To Build Trust In An Era Of Desperate Truth Seeking Cons ...

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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4 Stories That Explain The US Election (No Matter Who You Ha ...

It was a big night in America last night as the Chicago Cubs finally won the World Series, but the lead article this week is about a topic I have intentionally stayed away from both because of the topic of this newsletter and the difficulty with finding any real coverage worth reading. Today I’m going

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