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Wall Street Journal Bestseller
#1 AMAZON Business Bestseller
Top 50 ALL Kindle Books 

What can Disney, Bollywood, and “The Batkid” teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being “imperfect” make your business more marketable? Can a selfie actually improve self confidence? When can addiction be a good thing?

The answers to these questions may not be all that obvious. And that’s exactly the point. 

For the past 6 years, marketing expert and Georgetown University Professor Rohit Bhargava’s trend research has been utilized by dozens of global brands and downloaded by more than half a million readers. In this all-new 5th edition Rohit reveals 15 trends that will change business in 2015 along with revealing his unique “Haystack Method” for predicting trends. Ultimately, Non-Obvious is a book that will teach you how to curate ideas to predict what will be important tomorrow by understanding what is happening today.

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