Riya Launches a New Visual Search for Online Retail: Like.co ...

When I first wrote about visual search more than a year ago, it was all about a new type of search interface that would allow you to see results contextually through a more visual interface rather than a simple text listing of results.  Visual search, at that point, was all about improving the interface to

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Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.  As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical

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ScriptThis.TV Launches a New Online Consumer Generated TV Sh ...

Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989.  For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote.  The trend towards poking fun at office related dysfunction has inspired the

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The Power of Integrating Advertainment with Product Placemen ...

Product placement is hot in Hollywood and television right now.  Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere.  Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content.  This is not about simply placing your brand

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NBC Markets 2 New TV Pilots on Netflix

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was.  Marketing a television show is steadily taking more and

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Snakes on a Plane Viral Campaign Misses the Multicultural Ma ...

I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have a personalized viral message sent to someone spoken by Samuel L. Jackson.  I have seen this viral talking idea before, such as with the "7 days left" campaign for The

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5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

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Ritz Camera Puts Carmen Electra Behind the Lens

In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable).  Aside from the interesting partnership with Head for

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