The Indian Film Festival, Permanence and the Internet

Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.  The film tackles the difficult topic of domestic violence and is based on a true story.  After watching the story being told and thinking

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Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that

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Jaman and The New Global Niche

Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs.  Restaurants, churches and temples are all centers for exploring global cultures in the real world.  Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and

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Blockbuster Poaches Netflix Customers with "President&# ...

Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize.  Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually downloading them and letting users switch

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The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users

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The 2007 Marketer's Sneak Preview Guide to SuperBowl Ad ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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R-E-S-P-E-C-T: The Secret of Success for "24"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season premiere of the best show on television kicked off for two nights straight on last night and Sunday night with the first four episodes.  Serial dramas are hot right now,

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CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.  Not surprisingly, his focus was on "connected experiences" and how the vision

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The Metropolitan Opera's Big Marketing Experiment

This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple

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