6 Marketing Lessons From A Hollywood Movie Producer

The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that film to get made. Usually that person is the producer, who could easily be described as as a cheerleader with vision. The producer is the one who needs to believe

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What Samsung (And Others) Learned From Apple That Will Chang ...

In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer electronics – but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell

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How Filmmaking Can Change The World (With Your Help)

Every community has its secrets. There are things that no one talks about because they are afraid to. Often, these things are not well understood and it is hard to know what to say about them. They are usually deeply personal as well and referred to as a stigma, which is a word that communicators

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Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic

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A Marketing Lesson From Michael Jackson's This Is It Fi ...

Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps you to understand something. Deconstructing tells a story. I remember the first time I saw the movie Amadeus, the Oscar winning dramatization of the life of Mozart, there was one

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The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business.

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Can Hulu Crack The Code On Social TV?

Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and The Office with their Facebook friends through a "social TV" app. With this latest effort, they are trying to popularize a concept that has been talked about among the techno-elite

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9 Ways For Luxury Brands To Use Social Media

Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the three day event was part of Washington's response to NY's Fashion Week and featured many luxury retailers participating in runway shows and customer events hosted at one of the largest

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Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it

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Untangling Your Brand: 4 Marketing Lessons From Lost

Last night was the season finale of the TV show Lost – and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry … there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush

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