Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic

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A Marketing Lesson From Michael Jackson's This Is It Fi ...

Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps you to understand something. Deconstructing tells a story. I remember the first time I saw the movie Amadeus, the Oscar winning dramatization of the life of Mozart, there was one

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The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business.

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Can Hulu Crack The Code On Social TV?

Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and The Office with their Facebook friends through a "social TV" app. With this latest effort, they are trying to popularize a concept that has been talked about among the techno-elite

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9 Ways For Luxury Brands To Use Social Media

Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the three day event was part of Washington's response to NY's Fashion Week and featured many luxury retailers participating in runway shows and customer events hosted at one of the largest

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Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it

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Untangling Your Brand: 4 Marketing Lessons From Lost

Last night was the season finale of the TV show Lost – and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry … there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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Notes From the Twitterbowl: The Top 3 Strategic Super Bowl A ...

Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account).  The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads

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Ironweed Films and The Secret of Repackaging That Works

Would you join a book of the month club?  How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own?  There was a time when I didn’t understand why anyone would choose something like that.  After all, if you can have all the fun

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