The Future Of Storytelling, Emirates Brilliant Strategy and ...

fost-bird

Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming

Continue reading »

The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an

Continue reading »

The Scary Future Of Media Consumption And Other Non-Obvious ...

insights-watchtvonfastforward

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this

Continue reading »

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

insight-unilever-Axe reclame

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

Continue reading »

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

insight-sprint-the-last-emoji-hed-2016

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

Continue reading »

Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and ...

Insight-FordSmartMobility

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> For the past week, you’ve likely heard all about SXSW

Continue reading »

Deadpool Marketing Secrets, Adidas’ Subscription Box a ...

Insights-Deadpool

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory.

Continue reading »

The Powerful Trend That Explains Why We Love Back To The Fut ...

Hover1985

“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to

Continue reading »

The Most Authentic Movie Marketing Campaign Ever?

IMB_Epic_MoviePoster

It’s hard to imagine a movie trailer without “The Voice.” You can probably hear it in your head right now. Usually “The Voice” starts with the same three words: “in a world …” There are few marketing campaigns as well scripted as movie marketing. Though the timing and strategy may vary slightly, the trailer is

Continue reading »

Aziz Ansari’s Simple 30 Second Marketing Trick

IMB_AzizAnsari

Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has

Continue reading »
Pages:12345678»