Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

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Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

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I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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Non-Obvious Insights #6 | Why Instagram Reinvented Its Newsf ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> For the past week, you’ve likely heard all about SXSW

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Non-Obvious Insights #2 | Deadpool Marketing Secrets, Adidas ...

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As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory.

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The Powerful Trend That Explains Why We Love Back To The Fut ...

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“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to

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The Most Authentic Movie Marketing Campaign Ever?

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It’s hard to imagine a movie trailer without “The Voice.” You can probably hear it in your head right now. Usually “The Voice” starts with the same three words: “in a world …” There are few marketing campaigns as well scripted as movie marketing. Though the timing and strategy may vary slightly, the trailer is

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Aziz Ansari’s Simple 30 Second Marketing Trick

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Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has

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The 2012 Influential Business Book Shortlist

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The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

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How The NRA Just Used The 3 Biggest PR Crisis Response Trick ...

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When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies

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How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

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There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

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