The Marketing of "An Inconvenient Truth"

One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" –

Continue reading »

Interactive Marketing vs. Online Marketing

I have never called myself an online marketer.  To me, online marketing refers to a range of activities that happen only on the Internet – from banner advertising to search marketing to email marketing.  Not included in this term are what I would consider interactive (but offline) marketing activities.  Podcasting is largely offline.  Mobile marketing

Continue reading »

Bluetooth and "Placecasting"

Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server.  As far as I can tell from their sparse website, the project is designed to create an open source method for what the project calls "placecasting" – or sending a

Continue reading »

Landrover Tries Bluetooth Marketing

In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something.  Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for

Continue reading »

Text Messaging and Customer Service

Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed to inform guests about anything from a fax coming in, to confirmation of a dinner reservation.  Just text "W Insider" to a special number to get set up.  It got

Continue reading »

Butterfinger Launches FollowtheFinger.com

Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger."  At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a

Continue reading »

Wirefly.com Masters the Art of Rebate Phishing

Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone.  Within seconds, I ended up at Wirefly.com – one

Continue reading »

French Maid TV and New Uses for Video Blogging

There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV.  The only problem is, you better watch out for someone looking over your shoulder.  Especially if you are at work like I am right now.  Of course, my story is that I’m just checking out

Continue reading »

Semapedia Shows the Promise of Mobile Marketing

In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet.  Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web.  The growth of information resources online has been symbolized by

Continue reading »

Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

Continue reading »
Pages:«1234567»