Wirefly.com Masters the Art of Rebate Phishing

Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone.  Within seconds, I ended up at Wirefly.com – one

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French Maid TV and New Uses for Video Blogging

There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV.  The only problem is, you better watch out for someone looking over your shoulder.  Especially if you are at work like I am right now.  Of course, my story is that I’m just checking out

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Semapedia Shows the Promise of Mobile Marketing

In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet.  Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web.  The growth of information resources online has been symbolized by

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Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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JavaOne Shows Emergence of Mobile Applications

I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology.  The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies.  As a marketer, the most interesting point

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