How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include

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7 Inventions That Will Change The World (Or Fail Spectacular ...

Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both. You’ll read stories about Intel’s secret plan, the future of aquaculture and perhaps the most gratuitously pointless product ever. Some of these inventions may be ahead of their time and

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Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 an ...

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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Hermès Branded Film, Firefox’s Secret Browser & ...

Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the

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The Creepy Things Uber Knows About You (And Other Non-Obviou ...

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

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Game of Thrones Fights Piracy, Why Writing Skills Matter, an ...

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this week navigating through stories about perhaps the greatest underdog sports story in soccer history, YouTube’s ongoing plans to kill the cable television industry and Budweiser’s slightly desperate attempt at relevance

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Zika Killing Billboards, Facebook’s Tip Jar And HBO ...

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a

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Smart Wine, Driverless Race Cars, Rhode Island’s Marke ...

Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like Samsung’s new patent on “smart contacts” or Medium’s big announcement about the future of publishing narrowly missed the list – while stories like the Internet firestorm over Nest’s choice to

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