3 Ways Dumb Phones Might Save Nokia

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Sep 03, 2013

Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia merger this week, some critics are adding up the failures of two doomed brands while others see it as proof of Android’s projected growth. Just about every article looks at

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The Script Of Improv – What Is (And Isn’t) Real ...

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Feb 26, 2013

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is

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How Samsung Wins By Channeling Its Inner Seinfeld

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Jan 22, 2013

Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a tag line as well – “the next big thing is already here.” Now the brand is back with another series of ads focused on promoting the Galaxy in a business

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2013 Trend – Shoptimization

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Dec 10, 2012

What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes – retailers and app-makers are discovering that the ultimate competitive advantage may come not

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How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

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Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

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How To Miss A Huge Social Media Opportunity

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Nov 26, 2012

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and

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How Personal Relationships Will Make (Or Break) The Future O ...

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Oct 03, 2012

For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word. As the artistic director of the Upright Citizens Brigade Theater in New York and a sociology PhD student at Columbia University, Nate had spent years auditioning for different roles. In

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12 Big Trends Transforming The World Of Retail Right Now

Jul 23, 2012

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share

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5 Marketing Lessons From Uber (The World's Best Travel ...

May 04, 2012

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with, but go with me …) After unsuccessfully trying to hail a cab, I decided to try out an app I had heard about called Uber. I had heard it was

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A Guide To Geolocation & Geosocial Marketing In 2011

Jan 19, 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever

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