12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share

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How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people

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5 Marketing Lessons From Uber (The World's Best Travel ...

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with, but go with me …) After unsuccessfully trying to hail a cab, I decided to try out an app I had heard about called Uber. I had heard it was

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Greensurfing – The Rise Of Voluntary Social Media Jeal ...

The idea that Facebook causes jealousy isn't new.  A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by Facebook.  The same study is still being referenced today. Unfortunately, there are a few signs that this is becoming a much bigger trend than something driven by the insecurity of

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2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year,

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10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists

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A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever

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10 Infuriating Types Of Tweets You'll See About #CES Th ...

Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as well as those thinking about it. If you are an active user of Twitter – you will probably be unable to avoid this barrage of 140 character updates for the

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Why The "Digital Death" Campaign Failed Despite Ce ...

Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to sacrifice their digital lives to try and save real ones. The campaign, cleverly called "Digital Death" was supported by posters, online ads and a well branded microsite. The premise was

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Twitter Sponsored Tweets & Predicting The Future Of Mark ...

This week Twitter finally shared a business model that introduces the idea of promoted tweets as a way for organizations to pay for branded tweets to appear in search results much as paid results appear on any Google search. It's a simple and relatively conservative first step and though some people may have cried foul

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