Intel Partners with Second Life and Launches a Blog … ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In one of the most interesting campaigns to come out of our Digital Influence team yet, we are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders

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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

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5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

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Ritz Camera Puts Carmen Electra Behind the Lens

In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable).  Aside from the interesting partnership with Head for

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Eons.com Offers a New Online Community for Boomers 50+

Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today.  The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement."  Aside from the new advertising opportunities the site offers,

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Yahoo Uses Giants of Advertising to Inspire Agencies

Working in advertising today, at least partially, is about nostalgia.  Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo.  Yet the most powerful image of the golden age

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AdAge Rounds Up Winners and Losers in World Cup Marketing

As a soccer lover, and marketer – I have to admit I paid almost as much attention to the advertising and marketing during the Cup as I did to the actual matches.  Yesterday Jonah Bloom of Ad Age published a wonderful roundup of all the World Cup advertising battles and pointed to the big winners,

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Earning a Masters of Bzz Administration

Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent.  This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them.  Agencies handle the creative and strategy, BuzzAgent works

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Why World Cup Soccer Ads Don't Get Skipped

I don’t think the 30-second TV spot is dead.  For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising.  In the vast majority of cases, this is still true.  But in the midst of

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In Pursuit of Clickable Video

One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers.  There are a few shows, like FrenchMaidTV or 88Slide that I

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