Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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500 Things You Can Learn From A Supermodel

You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to look good.  We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated.  What

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Shell Has Eureka Moment, But Sends Wrong Message

Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand.  The trouble with insight, though, is that it comes in two forms.  There is insight that can help you to create a great communications message – and there is insight that can help

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Newsflash for Ask.com: The Algorithm is Dying

In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making a hero out of the algorithm.  The idea behind the marketing strategy is described on their blog: If you get great search results, you don’t care why or how you

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad

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How to Completely Screw Up Interactive Media Planning

In my years of working at marketing agencies (both advertising and PR), I have had the chance to do my fair share of interactive media planning.  And though I’m the first to admit I have a lot to learn when it comes to traditional media planning (an area I find very interesting, but have a

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A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in

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Finding Social Search at SES NY 07

I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization.  It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.  Though I didn’t agree with all of the views

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Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that

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