Lufthansa Proves Sweden Is Full of Gorgeous Blondes

Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors.  Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to

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A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be

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7 Lessons On How To Be a Great Client

I’ve spent a lot of years working in marketing agencies and the one thing you learn with that kind of background is how to build relationships quickly.  Of course, the thing that’s a bit tougher to admit is that some relationships are much better than others.  It is simple human nature to say that people

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10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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IdeaBar: Still Seeking The Great Semacode Marketing Idea

Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact

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Tapping Dayparting For More Than Online Ads

Last week I took the Metro at 7am to get to work for an early meeting.  Looking around at the crowd on the train at a time more than an hour earlier than I usually get on – two things were apparent.  First, the people looked sleepier.  And second, the crowd was clearly older on

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What If Consumers Could Generate Ads They Want To See?

Last week I sent myself an email to generate a Google text ad.  As any Gmail user knows, Google serves ads based on the text content of your email.  So corresponding back and forth with a good friend of mine whose wedding I will be attending in Peru next month results in several offers for

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3 Things We Need (Besides the iPhone) To Revolutionize Mobil ...

As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy should be in a world bound to evolve rapidly now that the iPhone is in people’s hands.  John Bell, the head of our Digital Influence group, has a great post

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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