Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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What Comes First – Creative or Media Planning?

An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website Talent Zoo reporting that "the number of media jobs available is roughly three times greater than it was this time last year, with the heaviest demand for these hard-to-find mid-level

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Where to get Online Statistics

As one of a handful of Internet professionals in a PR agency, I’m continually asked for lots of stats to back up proposals as well as using them to support or inform my own recommendations for client work.  Here are several of the best FREE general sources for Internet statistics I’ve found out there:ITFacts.biz –

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