Why World Cup Soccer Ads Don't Get Skipped

I don’t think the 30-second TV spot is dead.  For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising.  In the vast majority of cases, this is still true.  But in the midst of

Continue reading »

In Pursuit of Clickable Video

One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers.  There are a few shows, like FrenchMaidTV or 88Slide that I

Continue reading »

Widget Marketing

When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies.  Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser.  A few months ago, SixApart launched Typepad Widgets to

Continue reading »

Inside The Da Vinci Code Marketing Strategy

After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today.  Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open

Continue reading »

Watch an Ad Online, Win $10 Million Dollars

Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com.  The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users.  Each time you win a round, you

Continue reading »

The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs? 

Continue reading »

VW Uses "Double Marketing" to Position Brand

For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits.  Does it taste great?  Is it less filling?  I suspect it was a creative impass that led Miller to come up with what is probably the most famous dueling benefit campaign ever created.  But

Continue reading »

Google Launches the DaVinci Code Quest

One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges.  Google first made it’s mark in this world with their innovative recruiting billboards in the valley designed to drive techno-geeks to a secret URL to test their intellect in order to get a

Continue reading »

5 Ways Marketing Can Save the US Airline Industry

There are few other industries that have suffered as much across the board as airlines in America.  From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be.  There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding.  Yesterday’s

Continue reading »

Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

Continue reading »
Pages:«1...56789101112»