Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

Feb 20, 2014

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

Continue reading »

How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

demotivational-blogging
Sep 26, 2013

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

Continue reading »

7 Ways To Get Marketing Agencies To Work Together In a Mega- ...

omnicompublicismerger
Jul 28, 2013

Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”

Continue reading »

15 Big Brand Lessons From The 2013 Corporate Social Media Su ...

Jun 13, 2013

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself.

Continue reading »

Culpa Marketing: How To Win By Publicizing Screw Ups

IMG_DominosYesWeDid
May 01, 2013

There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just released today featuring an apology to customers for recent changes and a promise to start listening more: The ad is a marked departure from the Apple-style “we’ll tell you what

Continue reading »

The Alignment Gap, Concierge Marketing And The Future Of Age ...

IMG_ConciergeMarketing
Feb 18, 2013

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

Continue reading »

The 2012 Influential Marketing Book Award Winners

InfluentialMarketing_BookAward_Badge_200px
Jan 01, 2013

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

Continue reading »

How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

IMB-TrendCartoon
Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

Continue reading »

How To Miss A Huge Social Media Opportunity

IMB_VerizonLipDub00
Nov 26, 2012

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and

Continue reading »

How the Power of Fear Helped Revolution Become a Breakout TV ...

IMB_Revolution
Nov 20, 2012

If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV show. Every year audience favourites get cancelled by unforgiving network executives making decisions on short term ratings instead of long term potential. They use existing popular shows to lead into

Continue reading »