A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the
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If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,
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Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF. Don’t get me wrong. I
Continue reading »If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called
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The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of
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This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut. Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different. Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –
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Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”
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Recently I had the chance to sit down with Porter Gale and pick her brain about some smart tips that can help anyone get better at networking. Her new book Your Network Is Your Net Worth features a cover quote from Sir Richard Branson. As if that weren’t impressive enough, she is the former CMO
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Fellow fans of The Office television show are sharing a moment of sadness this morning. Last night was the series finale of the documentary-style comedy show that exposed the silly side of the workplace for nine years. For me, the show coincided almost perfectly with my move from Australia back to America and my own
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I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you why. On June 18, my newest ebook will be released and I am writing it for an audience that may not include you. Unless of course you happen to be
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