Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

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Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

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I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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Non-Obvious Insights #7 | Fake Farms, Virtual Reality Tacos, ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

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How To Be More Influential

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A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

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5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

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If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,

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How Cat Videos Are Killing Your Credibility

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Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I

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Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

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The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

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This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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7 Ways To Get Marketing Agencies To Work Together In a Mega- ...

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Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”

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