The HSBC Story: How To Squander Great Advertising And Lose A ...

In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens to be HSBC. There is a well known model in the financial industry for customer evolution that is based on lifetime customer value. If you deliver a great service and

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Smoothies, Whiskey And The Art of Secondary Marketing

Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries before I finally accepted that sad fact. The problem is, when you know what to fix it is easy to think that no one will object to you doing it.

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BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble

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7 Ways To Get Marketing Agencies To Work Together In a Mega- ...

Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”

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Domino’s Proves You Can Simultaneously Have Great Adve ...

Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza

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15 Big Brand Lessons From The 2013 Corporate Social Media Su ...

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself.

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Brand Reputation And Why All PR Actually Is Good PR (Unless ...

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking about you – it doesn’t matter what they are saying. Then there are those who are in the profession who will usually tell you the exact opposite … that PR

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How Do Big Brands Answer 16 Essential Social Media Questions ...

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top

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