The New Gap.com Focuses Between Browsing and Buying

The unending focus on converting "browsers to buyers" has become a mantra for retail ecommerce sites driving an increasingly formulaic approach to interface design.  Select a type of product, filter by brand, price, or size, select the one you think you want, and add it to your cart.  Unfortunately, this negates the more frequent task

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Visual Search and the Future of Search Engine Marketing

I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters.  Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on

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Orbitz is down – CRM opportunity?

Orbitz.com is down – an extremely rare event for large ecommerce sites these days.  I’m sure there will be articles in the coming days about the real cost of this outage for Orbitz.  And at this point it’s still down with only their admission that "We are aware of the problem and are working to

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Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

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Lessons in Online Marketing to Busy Moms

MarketingSherpa released a case study today about how Gymboree revised their website to better meet the needs of busy moms shopping for children’s clothing online.  Some interesting lessons in here for any campaign targeting moms, including: Moms are multi-tasking at certain times of the day – "moms are so busy that they’re hopping online as

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