5 Dangerously Futuristic Features Facebook Is Quietly Testin ...

What will the future of the Internet look like? These four features from Facebook might offer an early indication …

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How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Who should we trust? Why do millennials love perfume that barely smells? Should brands be allowed to erase their past?

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The Disruption Issue: Norway’s Olympic Curling Pants, ...

Are the Olympics ready for Norwegian curling team fashion? What can Saudi Arabia teach you about disruption? And are soap fetishes the next big thing?

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