5 Marketing Lessons From Fast Company's Influencer Proj ...

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that

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FIFA World Cup 2010 Marketing Roundup – 10 Marketing L ...

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it's a good time to try and look for some lessons from

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How To Start A Movement

Some ideas are a banquet. They go on and on, and invite us to consider what they really mean for hours or days – or sometimes much much longer. Then there are the flashes of insight. The quick sparks that we immediately react to and understand when we hear or see or touch them. These

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5 Crazy Social Media Ideas We'd Love To See (But Probab ...

This year for April Fools Day, I was thinking of running another gag like I did last year – perhaps announcing that Zappos decided to buy Amazon or or something along those lines, but instead I thought I would go in a different direction. Today's post is about a few things in social media that

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Eating Left Handed (And 4 Other Tips To Survive A Big Confer ...

Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking

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The Undiscovered Marketing Potential Of A USB Stick

My laptop doesn't have a CD-ROM drive. Like many owners of smaller notebooks, I don't see the value of having that piece built into my computer as I would rather save the space and have a lighter and smaller machine. As netbooks become more and more popular and the rumored tablet becomes a reality (either

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The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business.

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6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect,

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Unexpected Marketing Ideas That Could Transform Your Custome ...

This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day

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Why Google & Virgin America's Online Scavenger Hunt ...

Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website

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