Intelligent TV and Online Communities

There is a battle going on in the world of television.  On one side are the lovers of "intelligent" TV.  Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines.  On the other side, is "Darnell" TV – reality shows (often created by Mike

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Priority Club Redefines the Travel Loyalty Program

About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program.  The travel industry does not have a history of transparency, when it comes to pretty much anything.  Hotels focus on the lobby, while the back rooms, employee elevators, and other hidden areas are

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Using Advertising for Micropayments

One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments.  While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online.  As a result, sites

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Easing the Responsibility of Blogging

You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take on the responsibility a weblog brings? Because it isn’t one you should take on lightly. Writing a successful weblog is a time-consuming affair … This initial welcoming and warning is

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The 100th Post – A Blog Strategy

I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post.  Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else

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IMvertising in an Interruption Culture

We have been living in an interruption culture.  Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment.  Grabbing the consumers attention with interruption and hoping for engagement is a dying model.  Consumer respond to messages that are relevant, and are presented at a relevant time.  Timing is

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Marketing to Mindsets

I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching.  The engine poses two opposing ends of the spectrum: researching and shopping.  While one is a

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What if Dilbert Blogged?

I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert.  Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip.  But wouldn’t it be great if Dilbert (or Scott

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Agencies, Insecurity and Australia Envy

The world of agencies is an insecure one.  Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it.  Many creative agency talent are a client loss away from looking for their next job, and they know it.  To be in this

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The Window of Suckiness

Google has mastered the power of the Beta release.  They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider.  Other online services themselves have Beta testers – and in

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