Japan’s Hottest Wedding Photo Trend: Couples Sealed In ...

Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea …

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Canada Offers Third Gender Option Of “Intersex” ...

On August 24th the Canadian government approved a provisional measure to allow individuals who identify as neither male nor female to select a gender neutral “intersex” option on official documents.

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The NuturePod Offers A Scary Prediction Of Future Parenting

Sometimes art is the best way to shine a lens on how our culture may be changing for better or worse …

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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The Future of Elevators Could Go Sideways

What if elevators went sideways? They might soon thanks to a new system invented and being tested by German elevator producer ThyssenKrupp.

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How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

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MIT Shares Theory On Why Some Neighborhoods Evolve

Why do some neighborhoods evolve and gentrify while others don’t? This fascinating story is about a joint research program between MIT and Harvard to identify what causes urban change.

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The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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Love IKEA? Now Your House Can Smell Like It

What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could

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