Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

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How To Be Inspired

I used to think I was easily inspired. For the past several years, the explanation for this fact usually came down to my devotion to reading. There was a time when I would specifically plan out an hour in my schedule dedicated to reading. Often it came during my morning train commute to work. I

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

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The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

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This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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BullScanner – A New Product To Prevent BS In Business

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For years I have given students in my classes at Georgetown one basic rule for writing assignments: there is no minimum word count. Why? Because the more words you use, the more likely it is that many of them will be meaningless corporate-speak. Today I’m excited to share that I’m part of the team behind

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The Underappreciated Reason SXSW Matters (In A Word)

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It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up empty — or at least indifferent.  Some even skipped the event completely. Of course we like to see

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How Men Can Change The Business World For Women

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About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove

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Do You Have The Snowflake Mindset?

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There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The

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The Alignment Gap, Concierge Marketing And The Future Of Age ...

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Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

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Inside the Greatest Online Product Launch Since Gmail

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Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early

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