IdeaBar: Statlicious & Quotelicious

I am a big fan and user of del.icio.us.  In fact, I am planning to do the entire index for my book in del.icio.us – sort of a visual version of that thing in the back of every book to help you find who is mentioned in it.  When it comes to seeking information, del.icio.us

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Idea Bar: The Uber Business Card

I’ve been to a lot of conferences and tradeshows recently, and as most attendees of those types of events know, you get a lot of freebies.  The whole idea of many exposition halls is for companies to find ways to give away the right free crap with their names on it to that they can

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Idea Bar: Self Destructing Emails

People often ask me how long a blog post takes.  Some take months of collecting information, most take an hour or two, and then there are posts like this one.  A quick idea, written in about 5 or 10 minutes … in this case, the quick idea came from going through my emails and realizing

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Idea Bar: The Universal Invite/Connect/Poke/Follow/Subscribe ...

I have a profile on just about every social network that I can find.  That doesn’t mean I use all of them, of course, but I am starting to run into a very interesting problem that I have to assume others are running into as well.  The problem is keeping my social network synchronized.  I

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IdeaBar: Still Seeking The Great Semacode Marketing Idea

Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact

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IdeaBar: Magazine Subscription Coupons

I love magazines.  For someone who lives a good part of their life online, I read and subscribe to an oddly high number of them as well.  Of course, I could access most of the content from all these magazines online for free – but I do believe the experience of having a magazine that

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IdeaBar: Fedex HyperLocal Delivery

This past weekend I spent most of the day on Saturday at home waiting for a delivery.  The promised window was between 11 and 2 … and not surprisingly, 2pm rolled around with no delivery in sight.  The delivery was from Home Depot, but it just as easily could have been any furniture or appliance

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IdeaBar: Creationstorms

Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images.  Describing their mission as "helping people to rediscover their everyday environment and lives through photography,"  the site has launched the Connective

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IdeaBar: The Secret Menu Item

There is a restaurant at the Hard Rock Cafe in Las Vegas called Mr. Lucky’s 24/7.  As the name suggests, it’s open all the time every day – but that’s hardly unique in Las Vegas.  Their menu is like most other menus at cafe restaurants in hotels … serving the usual entrees coupled with the

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