If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called trends, and others like them:
Problem 1: NO OBJECTIVITY – If you sell hammers, declaring 2014 the “year of hammers” isn’t just self serving, it’s probably plain wrong. Great trends should take an unbiased look across industries to describe an idea that really matters.
Problem 2: NO CREATIVITY – Trends need to do more than repeat common knowledge. For example, saying that “more people will buy tablets in 2014” is obvious—and useless. Instead, great trends should describe the world in fresh ways you haven’t heard before.
Problem 3: NO PROOF – Sharing a trend with-out specific examples is like declaring your- self a musician by simply buying a guitar. Great trends are only important when there are real life examples and stories that illustrate how it is actually happening in the world.
Problem 4: NO APPLICATION – Even when a trend seems to make sense, the place that many trend articles stop is at trend “spotting.” In contrast, great trends should be paired with real advice on how to them to impact your business.
For the past four years, I have spent a bulk of every year gathering information to curate into an annual trend report that aims to solve each of these problems by taking an unbiased creative and proven look at the trends that will matter in each year … and pair them with some real advice and action guides for how to actually use them. The first three editions of this report have been viewed and shared online more than half a million times.
Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book.
I hope you enjoy this preview of the full report – and it inspires you to download the full report which is available as an ebook for just $4.99 on Amazon right now. As a companion to the report, I have also launched a trend site that compiles all the previous editions of the report and details about several other “15 Trend” books that are now available. After reading them, if you are interested in joining my reviewer list to get early access to my 2015 Trend Report later this year, as well as several other bonus pieces of content – you can sign up for that below as well.
Empowerment. Technology. Innovation. ePatients. These are just some of the buzzwords being frequently used in global discussions about healthcare. Every day there are new media reports about the failures and successes of those leading and shaping healthcare industry. Meanwhile, people battling illness are having deeply personal and unique experiences — far removed from the public eye — that are filled…Read More >>
If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never had much use for sophisticated math. But I have had plenty of use for the life lesson that algebra offered – of being forced to do something uninteresting simply because someone in authority told me…Read More >>
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be…Read More >>
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing on social media marketing - this…Read More >>
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the only thing I knew for…Read More >>
What’s the Trend? Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting to address this new customer…Read More >>
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily…Read More >>
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when Piers Fawkes invited me to…Read More >>
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org. I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now. I don't share many of my presentations as…Read More >>
Rohit is founder of the Influential Marketing Group and the best selling author of four marketing books. He teaches marketing at Georgetown University and speaks at events around the world on marketing trends, social media and the how to create more human brands.
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