Government & Politics Archive

BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

October 1, 2013 | 3 Comments

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be interesting for you whether you work in the healthcare industry or not. Here is the presentation we used at the Health 2.0 Conference today to launch the book (#health2con):

DOWNLOAD EXCERPT OR PREORDER THE BOOK >>

One of the best reasons to quit your day job is so you can find the time to make your big ideas into reality. About two years ago, I started thinking about this book while I was still at Ogilvy and leading a lot of digital healthcare work. At that point, the idea was to focus on how doctors use social media.

As I continued thinking about the future of healthcare and watched the landscape changes happening across the world – both due to technology changes and political changes – it became clear that the story was much bigger than doctors on social networks. Something fundamental was changing in healthcare and no one was explaining it in a way that anyone could understand. The closest I ever found was Dan Roam’s amazing presentation explaining healthcare – but it was intentionally from the point of view of who pays for healthcare. I have always been more interested in how healthcare itself is changing, rather than focusing on who pays for it.

So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. We started talking about collaborating on a book, and began the planning for it. Starting last October we began doing the research, interviewing entrepreneurs and practitioners within healthcare and conducting original research through the digihealth pulse survey – the world’s first tracking study of digitally active epatients.

Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space. Eventually, we ended up with 15 trends that we felt defined what would matter for the future of healthcare, in the next 18 months and beyond. Then we aggregated them into 3 major themes described in the infographic below:

3 Themes On How Healthcare Is Changing

THEME #1 – HEALTH HYPEREFFICIENCY
Innovations in computing technologies are helping to make health and medical care more efficient, safe and effective for all patients.

THEME #2 – THE PERSONALIZED HEALTH MOVEMENT
A philosophical and operational shift that considers the unique genetics, behaviors and medical histories of individuals instead of treating them based on inflexible or non-personalized guidelines and traditions.

THEME #3 – DIGITAL PEER-TO-PEER HEALTHCARE
A range of Web, social and mobile tools are helping patients collaborate on things like navigating the new health insurance landscape, selecting providers, assisting in their own care and providing emotional support.

15 Trends Changing Healthcare

Below are the 15 trends changing healthcare and which theme they fit into.  I didn’t include all the detail here, but you can get it from our free excerpt available right now on the website for the book.

HEALTH HYPEREFFICIENCY
(How Technology and Computing Are Making Healthcare More Efficient, Safe and Effective)

Trend #1 – Empathetic Interfaces
Trend #2 – Unhealthy Surveillance
Trend #3 – Predictive Psychohistory

THE PERSONALIZED HEALTH MOVEMENT
(How Technology is Helping Health Become More Individualized and Relevant to People’s Needs)

Trend #4 – The Over-Quantified Self
Trend #5 – Medical Genealogy
Trend #6 – Augmented Nutrition
Trend #7 – Healthy Real Estate
Trend #8 – The Device Divide
Trend #9 – Multicultural Misalignment
Trend #10 – Natural Medicine
Trend #11 – MicroHealth Rewards
Trend #12 – Neuro-Influence Mapping

DIGITAL PEER-TO-PEER HEALTHCARE
(How Digital Tools Are Enabling Enhanced Collaboration and Peer Support)

Trend #13 – CareHacking
Trend #14 – Accelerated Trial-Sourcing
Trend #15 – Virtual Counseling

Would you like to read more about all of these trends? You can pre-order the book, download a full excerpt and also join our reviewer program to get a FREE digital copy of the book … all from our website below. Please sign up there, and as always let me know what you think about the book!

DOWNLOAD EXCERPT OR PREORDER THE BOOK >>

Do You Have The Snowflake Mindset?

March 1, 2013 | Leave a Comment

There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The mindset works particularly when when…Read More >>

The Alignment Gap, Concierge Marketing And The Future Of Agencies

February 18, 2013 | 8 Comments

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the only thing I knew for…Read More >>

The 2012 Influential Marketing Book Award Winners

January 1, 2013 | 6 Comments

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully through at least 30 books…Read More >>

An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

December 26, 2012 | Leave a Comment

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much relief because they have something…Read More >>

2013 Trend – Heroic Design

December 10, 2012 | Leave a Comment

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves may come through better design,…Read More >>

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

November 28, 2012 | 11 Comments

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily…Read More >>

Why Obama Won – A Visual Slideshow

November 8, 2012 | 7 Comments

The Myth Of The Undecided Voter

November 5, 2012 | 3 Comments

Picture this: your football team is down by two touchdowns and there is only a minute left in the game. Statistically, you know it’s almost impossible that your team will win … but you watch anyway. Of course you might be a diehard fan never willing to give up, but there is another force at work here. The broadcasters calling…Read More >>

5 World Changing Ways To Avoid BS And Be More Believable

October 25, 2012 | 3 Comments

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1″ as part of their campaign to speak to marketers and business people about how to measure results more…Read More >>