BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...

ePatient 2015 cover concept v4
Oct 01, 2013

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and

Continue reading »

Do You Have The Snowflake Mindset?

IMB_SnowflakeMindset
Mar 01, 2013

There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The

Continue reading »

The Alignment Gap, Concierge Marketing And The Future Of Age ...

IMG_ConciergeMarketing
Feb 18, 2013

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

Continue reading »

The 2012 Influential Marketing Book Award Winners

InfluentialMarketing_BookAward_Badge_200px
Jan 01, 2013

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

Continue reading »

An Ingenious New Nonprofit Proves That Maybe You CAN Buy For ...

IMB_StrikeDebt
Dec 26, 2012

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much

Continue reading »

2013 Trend – Heroic Design

IMB_Trend15_Heroic-Design
Dec 10, 2012

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves

Continue reading »

How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

IMB-TrendCartoon
Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

Continue reading »

Why Obama Won – A Visual Slideshow

Nov 08, 2012
Continue reading »

The Myth Of The Undecided Voter

Nov 05, 2012

Picture this: your football team is down by two touchdowns and there is only a minute left in the game. Statistically, you know it’s almost impossible that your team will win … but you watch anyway. Of course you might be a diehard fan never willing to give up, but there is another force at

Continue reading »

5 World Changing Ways To Avoid BS And Be More Believable

IMB_Marketing-Not-Myths-300x300
Oct 25, 2012

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1″ as part of their campaign to speak to marketers and business people about

Continue reading »
Pages:12»