Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days

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5 Reasons the NFL is the Dominant Sports Brand in America

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling on a Sunday evening – the first Sunday evening of the NFL season.  That evening, there was a brilliantly scripted game scheduled to pitt the New York Giants against the

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Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog

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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

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Singelringen Promotes "Single Power" As a Way of L ...

Everywhere you turn online there is another site that introduces new ways to find that special someone.  From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone.  Public perception of online dating, too, has changed from assuming it was just

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The Carnival of Marketing at Influential Interactive Marketi ...

Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US).  The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there

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The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once

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Lessons from Vloggercon 2006

This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging.  Aside from being the first time that I have

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The Ogilvy HIV/Aids 25 Blog

As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide.  Based on recent reports, the disease unfortunately seems destined to remain a killer in populations around the world.  Since long before I joined Ogilvy, the firm has been working with numerous clients in this

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