Bin Laden And Unintended Brand Evolution

Bin Laden StencilOriginally uploaded by Nathan Longfield This may be a controversial post for some, but it is a topic I have been meaning to write about for some time. In fact, ever since I got an advance copy of an article by John Cook called "Branding Bin Laden" which was published in the April

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How To Get Your Event Marketing To Go Viral

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or service

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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Inside Lenovo's Olympic Blogging Program

This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy

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Lufthansa Proves Sweden Is Full of Gorgeous Blondes

Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors.  Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to

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Blog Action Day: 7 Tips on Eating Differently To Impact Clim ...

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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What You Can Learn From Philatelic Marketing

Raise your hand if you know what philately is.  OK, major geek points for you if you got it right.  For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting.  Last weekend I was in Lima for a good friend’s wedding and

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IdeaBar: Still Seeking The Great Semacode Marketing Idea

Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact

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Branding the Subcontinent: India's Inspiring 60th Anniv ...

Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it means for the country.  It will come as no surprise for admirers of the Bollywood film industry that India’s culture is one driven by film and music.  The blockbuster Bollywood

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