If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called trends, and others like them:
Problem 1: NO OBJECTIVITY – If you sell hammers, declaring 2014 the “year of hammers” isn’t just self serving, it’s probably plain wrong. Great trends should take an unbiased look across industries to describe an idea that really matters.
Problem 2: NO CREATIVITY – Trends need to do more than repeat common knowledge. For example, saying that “more people will buy tablets in 2014” is obvious—and useless. Instead, great trends should describe the world in fresh ways you haven’t heard before.
Problem 3: NO PROOF – Sharing a trend with-out specific examples is like declaring your- self a musician by simply buying a guitar. Great trends are only important when there are real life examples and stories that illustrate how it is actually happening in the world.
Problem 4: NO APPLICATION – Even when a trend seems to make sense, the place that many trend articles stop is at trend “spotting.” In contrast, great trends should be paired with real advice on how to them to impact your business.
For the past four years, I have spent a bulk of every year gathering information to curate into an annual trend report that aims to solve each of these problems by taking an unbiased creative and proven look at the trends that will matter in each year … and pair them with some real advice and action guides for how to actually use them. The first three editions of this report have been viewed and shared online more than half a million times.
Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book.
I hope you enjoy this preview of the full report – and it inspires you to download the full report which is available as an ebook for just $4.99 on Amazon right now. As a companion to the report, I have also launched a trend site that compiles all the previous editions of the report and details about several other “15 Trend” books that are now available. After reading them, if you are interested in joining my reviewer list to get early access to my 2015 Trend Report later this year, as well as several other bonus pieces of content – you can sign up for that below as well.
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely lay claim to any sort…Read More >>
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be…Read More >>
Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in Norway. For Americans who are used to their own country putting mere 75 year old documents behind bullet proof glass, though, nothing could be more confusing than the longstanding debate about the fate of the Oseberg ship – a remarkably well preserved 1200 year old…Read More >>
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove our personality from “professional” communication…Read More >>
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the only thing I knew for…Read More >>
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully through at least 30 books…Read More >>
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves may come through better design,…Read More >>
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more…Read More >>
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history. Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get disconnected from the initial backstory…Read More >>
Rohit is founder of the Influential Marketing Group and the best selling author of four marketing books. He teaches marketing at Georgetown University and speaks at events around the world on marketing trends, social media and the how to create more human brands.
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