Uno Finally Creates A Version For The Color-Blind

Inclusiveness is certainly a hot topic right now and so Uno and Mattel are well on trend with this announcement that they now have a version of the game for people who are colorblind. While there probably weren’t large groups of people with colorblindness clamoring for this, it’s a good example of a longstanding simple

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Esports Could Be An Olympic Sport By 2024

After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee.

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Chinese Mall Installs “Husband Pods” For Bored Spouses

The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution that is rapidly going viral.

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Agencies Embrace Trump’s America, Elmer’s Slime ...

For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in their brand’s Digital IQ NY agencies are gaining more empathy for Middle America What Elmer’s glue can teach you about the ROI of social media How Chinese and American consumers

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Tokyo Toilets, the World’s Rudest Billboard and Richar ...

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may

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Kodak Brings Back Film, How To Be Funny On Stage, and the Pr ...

The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future, there can be a beautiful resonance that comes from looking in the other direction from time to time. Kodak brings back film, the ultimate “device like no other” from a

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Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 an ...

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the

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Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti- ...

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

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