Starbucks’ Mobile Crisis, Lego’s New Social Netw ...

Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented

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Professional Ghosting, Why We Prefer Serious Robots and the ...

A tequila maker cashing in on the craft drink phenomenon, the surprising reasons why vending machines are so popular in Japan, how drones are evolving to offer unexpected solutions and what Trump’s fake audiences should teach us about media consumption.   Those stories and a highly entertaining ad that will show you everything you need

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Tokyo Toilets, the World’s Rudest Billboard and Richar ...

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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The Scary Future Of Media Consumption And Other Non-Obvious ...

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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Smart Wine, Driverless Race Cars, Rhode Island’s Marke ...

Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like Samsung’s new patent on “smart contacts” or Medium’s big announcement about the future of publishing narrowly missed the list – while stories like the Internet firestorm over Nest’s choice to

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Automaker Appreciates Women, Virtual Reality Happy Meals And ...

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some

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Smoothies, Whiskey And The Art of Secondary Marketing

Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries before I finally accepted that sad fact. The problem is, when you know what to fix it is easy to think that no one will object to you doing it.

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Domino’s Proves You Can Simultaneously Have Great Adve ...

Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza

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