Hermès Branded Film, Firefox’s Secret Browser & ...


Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the

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Apple’s Slow Decline, Cancer Innovations and Immersive ...


As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about

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Whiny Millennials, Selfie Payments and Yelp Sells Its Data


This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long awaited permission from Facebook to have emotions other than “Like” to describe how we feel. Going beyond the obvious is the focus every week in this newsletter, so rather than rehash the biggest

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Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

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The HSBC Story: How To Squander Great Advertising And Lose A ...

HSBC ad 2

In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens to be HSBC. There is a well known model in the financial industry for customer evolution that is based on lifetime customer value. If you deliver a great service and

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10 Smart Ways TurboTax Helps Users Suffer Less


TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can suffer a bit less.  Yesterday was tax day in America, and for millions of users of the most popular tax software – it was a little easier to get this

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The Alignment Gap, Concierge Marketing And The Future Of Age ...


Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

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Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

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An Ingenious New Nonprofit Proves That Maybe You CAN Buy For ...


It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much

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2013 Trend – Human Banking


What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how they communicate. After years of negativity, brands in the financial sector are finally beginning to rebuild trust and even inspire loyal customers by taking a more simple and direct human

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