Why Google & Virgin America's Online Scavenger Hunt ...

Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website

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How Social Media Could Have Saved FlyClear

This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a

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How To Live Blog (Or Twitter) An Event Effectively

Photo Credit: Josh Hallett (hyku) There are two types of content creators at any event. The ones who are creating content because they want to, and those who are creating content because they have to (often because they have been sent to “cover” the event for a team or organization). For both, the toughest question

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5 Ways TurboTax Is Reinventing Tax Day With Social Media

If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure. In

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6 Ways Ford Is Finding Its Own Voice

Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to

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Marketing To The Social Media Reverb

About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations of the cultural context of social media written to date (and well worth a read if you have not yet seen it). In the article, he talked about the idea

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Why Government Needs Social Media NOW

Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called experts in the space really deserve that title. Yet for all this attention on expertise in social media (justified or not), those of us who at least work and provide

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Got Controversy? Why Your Brand Needs One Today

A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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Inside BusinessWeek's Social Media Idea: Business Excha ...

Several months ago I had the chance to see a beta version of a site that I was immediately pretty excited about. As with most private beta versions of sites, I wasn’t able to talk about it at the time to share my impressions, but I knew that it was a site I would be

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