Toyota Venza Reminds Us Of The Dangers Of Evangelism

If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this: everyone hates evangelists. No matter what they are "evangelizing" – the world view anyone who claims this title for themselves usually has is that the product, service or idea that

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The Marketing Truth Which Surprised Mark Zuckerberg

The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space

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10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists

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How Australia Uses Social Media To Celebrate Immigrant Exper ...

Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must travel to get

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Why You Should Buy Your First 5000 Twitter Followers

In 1987, Patrick Dempsey starred in a movie that gave geeks everywhere hope that they might have a shot at being popular. The movie was called Can't Buy Me Love, and the somewhat far fetched storyline was that a geek paid a popular girl at his high school $1000 to pretend to be his girlfriend.

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Social Media & The Sputnik Moment

For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and

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A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever

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The One Thing Every Social Media Site Is Failing At (Except ...

I have account with most social media sites that you have probably heard of, and a few that you probably haven't. It's not from being super socially connected, but rather from my desire to experiment and try new tools to see what value they might offer for me and for the businesses I work with.

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Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman

Every day too many people hear the three worst words in the English language: "you have cancer." That was one of the many insights that emerged in my talk with Doug Ulman on the stage last night at BlogWorld as we talked about the fight against cancer, his personal battle as a three time cancer

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5 Things I've Learned About Blogging After 6 Years

I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of my favorite events of the year both for the quality of the show and speakers as well as for the singular focus on blogging as a topic.  This year, I

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