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Let's be honest – the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take … Read more
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products. … Read more
We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website – and if you choose a URL that doesn't make sense or is hard to remember, you are just making it hard for your customers … Read more
Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good at creating the one thing they need to have credibility in Flickr … high quality non-marketing images. This is a big deal because Flickr is not just a community of … Read more
Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the … Read more
Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of … Read more
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads to 1000 deserving small businesses. If I were to ask you what the secret was to getting someone to recommend and refer your business, what would you say? Perhaps you … Read more
NOTE: This post was originally published on the AMEX Open Forum website, where I write a weekly piece on marketing advice for small business owners. Whether you believe in karma or not, using social media successfully for your small business often has a lot to do with a series of seemingly disconnected events. Every comment … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
