Why I Get Invited To Speak At Events (And How You Can Too)

This post is republished from my original article on the Amex Open Forum website. It is part of "Small Business Friday" on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the "Small Business Friday" category on this blog. Over the

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What You Can Learn From The Death Of The Private Practice

This post is republished from my original article published on the Amex Open Forum website. It is part of "Small Business Friday" on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the "Small Business Friday" category on this blog. There

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Why Your Business Needs Social Media Geeks As Customers

This post is republished from my original article published on the Amex Open Forum website. It is part of "Small Business Friday" on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the "Small Business Friday" category on this blog. There

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SBF: 7 Essential Social Media Instincts Everyone Should Lear ...

In life we expect outgoing people to be better at tasks like networking or sales. We use terms like "extrovert" and "Type-A personality" to describe what many of us believe to be true about many of the people we work with … that seemingly natural parts of their personality make them ideal candidates to do

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SBF: 5 Ways To Find And Use Employees To Speak For Your Bran ...

You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" – the four note chime at the end of their ads. Best Buy uses their employees

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SBF: How To Avoid Wasting Money On A Sponsorship

Across my marketing career I've been involved in dozens of campaigns and marketing efforts that included some sort of sponsorship. Most marketers love sponsorships for the simple reason that they are packaged campaigns that are relatively low effort to implement. Someone else is doing something like an event or running a great organization and you

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SBF: 6 Ways To Get People To Believe You Online

Let's be honest – the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take

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SBF: 5 Innovative New Business Models To Consider In 2010

As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products.

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SBF: 6 Pitfalls To Avoid When Choosing A Domain Name

We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website – and if you choose a URL that doesn't make sense or is hard to remember, you are just making it hard for your customers

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SBF: How To Promote Your Business On Flickr

Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good at creating the one thing they need to have credibility in Flickr … high quality non-marketing images. This is a big deal because Flickr is not just a community of

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