Google Buys Apple, Smart Hacker Probably Makes Millions

Did you hear Google was buying Apple for only $9B? The story may have been fake, but the stock impact was real.

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5 Amazing Examples of the Future of Storytelling

Every year in October, I visit Staten Island to participate in the Future of Storytelling Festival (FoST). This week I tried 3D audio recording headphones, watched a performance with music created by artificial intelligence, played a voice controlled sci-fi game and shared ideas with storytellers from some of the biggest brands in the world. This article is a compilation

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Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers

Just in time for Oktoberfest, Adidas in Germany launched a new pair of sneakers with a durable leather coated in what Adidas is calling “DPBR” coating: durable puke and beer repellent. You have to love the acronym and the idea behind these shoes. They are affectionately called “the München,” after the home of the biggest

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Utah Ski Resort Embraces Its One Star Rating In Clever Print ...

This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail

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Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much

If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of

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Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking

If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is

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French Chef Asks To Be Stripped Of Three Michelin Stars

It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants “to be allowed to cook excellent food away from the frenzy of

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Panera CEO Dares Fast Food Execs To Eat Their Own Kids Meals

We have all heard the business cliché about eating your own dog food, but Panera CEO Ron Shaich took it a step further by daring execs at McDonald’s, Wendy’s and Burger King to actually eat their own kids meals for a week. The highly effective dare stunt is part of Panera’s ambitious announcement to offer

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Refugees Use Airbnb To Book Trump’s Childhood Home

When Oxfam learned that Trump’s childhood home in Queens, NY was available to book on Airbnb, they sent refugees to stay there and share their personal stories. The move was a brilliant piece of calculated PR that helped put a human face on the plight of refugees to reach legislators.  While the home has since

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