Google’s Cupcake Problem Shows The Dangers Of Tunnel V ...

For Google Maps, it seemed like equating calories burned when walking to cupcakes seemed like a good idea … until they embarrassingly realized it wasn’t.

Continue reading »

BBC Newscaster Realizes On Air That A Story Isn’t News ...

What would you do if you had to deliver a story that you felt was worthless? You might take a cue from this perfectly blunt newscaster from the UK …

Continue reading »

How Chicken Feathers Could Be The Future Of Home Insulation

It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea from a London duo who created “Aeropowder” and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we

Continue reading »

IKEA To Sell Some Products Via Other Retailer Sites

Now you can buy IKEA products from third party retailers – but will other brands take the cue and follow this bold strategy?

Continue reading »

Google Buys Apple, Smart Hacker Probably Makes Millions

Did you hear Google was buying Apple for only $9B? The story may have been fake, but the stock impact was real.

Continue reading »

5 Amazing Examples of the Future of Storytelling

Every year in October, I visit Staten Island to participate in the Future of Storytelling Festival (FoST). This week I tried 3D audio recording headphones, watched a performance with music created by artificial intelligence, played a voice controlled sci-fi game and shared ideas with storytellers from some of the biggest brands in the world. This article is a compilation

Continue reading »

Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers

Just in time for Oktoberfest, Adidas in Germany launched a new pair of sneakers with a durable leather coated in what Adidas is calling “DPBR” coating: durable puke and beer repellent. You have to love the acronym and the idea behind these shoes. They are affectionately called “the München,” after the home of the biggest

Continue reading »

Utah Ski Resort Embraces Its One Star Rating In Clever Print ...

This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail

Continue reading »
Pages:«1234567...18»