The One CES 2015 Trend Marketers Should Care About

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

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Why Facebook’s War On Marketing Is A Good Thing

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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The One Thing Every Brand Needs To Build Trust

Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while

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How I Spent Over $30,000 To Relaunch My Brand

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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5 Lessons From The Best Social Media Book You’ve Never ...

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall

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7 Reasons GE Is The Most Strategic Brand In Social Media

Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in

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The Best And Worst Of World Cup 2014 Marketing Strategy

There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect that there will be lots of them flooding YouTube. So over the past few weeks I have seen everything from a freestyle champion soccer player dressing up as an old

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How Bow Ties And “Adverstalking” Might Kill Onli ...

The worst mistake I ever made online was searching for a bow tie. In a world where credit card numbers and identities are being stolen en masse, that probably seems pretty innocent. Outside of the occasional danger of credit card fraud, online shopping is usually a fairly safe activity. Unless you happen to be shopping

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And The Best Marketing Strategy At SXSW Is … Kindness

As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed

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