How Hot Dog Water Became The Hottest New Health Drink In Ame ...

Is your body in a state of “electrolyte imbalance”? If so, this ingenious new product might offer the perfect solution … for only $38 a bottle.

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Backlash On World Cup Jersey Design Surprises Adidas. It Sho ...

What can a badly chosen font teach you about how to uncover your blind spots? Adidas learns why the “curse of knowledge” can be a dangerous thing.

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SHRM 2018 and the Reinvention Of Human Resources

How can you engage employees and what will the role of HR be in the future? The key is to spend less time managing talent and more time reinventing culture.

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How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

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Customers Are Not Always Right (And Sometimes Don’t De ...

We used to believe the customer was always right, but in a world where customers are behaving worse than ever, is this really still true?

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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Why Everyone Wants To Sell Everything As A Subscription

The rise of subscription models and brands using them is leading to a reinvention in the nature of ownership and whether we even want to own our things anymore.

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6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how

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The 15 Best Business Books Of 2016 | Non-Obvious Book Award ...

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most

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How Netflix Predicts Watching Habits, Awful Magazine Covers ...

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

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