6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how

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The 15 Best Business Books Of 2016 | Non-Obvious Book Award ...

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most

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How Netflix Predicts Watching Habits, Awful Magazine Covers ...

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

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The Best And Worst Of Super Bowl 2016 Marketing Strategy

I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people

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The Death Of Gender (And What It Means For Marketing)

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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The 5 Worst Habits Of Selfish Brands

Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term

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5 Lessons From Shockingly Honest Marketing Campaigns

Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even

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Why “Strategic Pillars” Don’t Work For AT& ...

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

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What Coke Can Teach McDonald’s About Love

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

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Best and Worst Of Superbowl 2015 Marketing Strategy

There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based

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