The 15 Best Business Books Of 2016 | Non-Obvious Book Award ...

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most

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5 Unexpected Storytelling Lessons From Beth Comstock

I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story

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The Underappreciated Brilliance Of The Helpful Honda Campaig ...

In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept

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7 Useful Lessons From The Corporate Social Media Summit

After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over. For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which

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The Selfie Silencer And Other Silly Startup Ideas That You&# ...

The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea

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5 Marketing Lessons From The Alluring #FollowMe Project

About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent

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The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

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Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

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The 300 Year Old Female Entrepreneur Story You’ve Neve ...

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

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Rainbow Loom vs. Silly Bandz – Why One Marketing Fad O ...

The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by a Chinese immigrant dad of two teenage daughters, the product

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