BMW’s Shape Shifting Car, Disney’s Brilliant $1B ...

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s issue of Non-Obvious Insights curates some widespread topics

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Batkid, Bollywood and the Rise Of Everyday Stardom

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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How To Be More Influential

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

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Tuesday Talks: My Biggest Failure As An Entrepreneur | A Mar ...

Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at

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How Cat Videos Are Killing Your Credibility

Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I

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The 300 Year Old Female Entrepreneur Story You’ve Neve ...

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

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How I Launched A Startup, Failed, Moved To Australia, Got Fi ...

Someone asked me tonight what my “story” was – and I always wish for a better answer to that question.  After all, I spend a good part of my life telling stories and helping companies to tell them as well.  Tomorrow I will be spending an entire day at an event called the Future of

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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How To Write An Open Letter Like Jeff Bezos

The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post would be taken over by Amazon – one of the first commentary pieces to emerge was an open letter from Jeff Bezos to Amazon employees (published on The Washington Post

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7 Tips To Win A Business Competition Or Pitch Contest

There’s a few things they don’t tell you about being on The Shark Tank. One of them is that every pitch on the popular reality business TV show starts with a silent 10 second staring contest. I spent an afternoon talking to a former (winning) contestant from the show, and one of the the insights

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