A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Why Lawyers Always Lose on The Apprentice

It’s a Thursday afternoon and I’m stuck in legal limbo on an email marketing piece we are trying to release for a client which is going through yet another round of legal reviews.  It leads me to think of The Apprentice and the often adversarial relationship legal professionals have with marketing ones.  On the show,

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FutureMe.org

It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit.  I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to

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Email Marketing Needs to Get Back to Basics

Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage.  As a consumer, I went to the Room Store 2 weeks ago, and fell in love with a two piece brown leather sofa set.  Since the list price is more than $2000, I figured I would wait for

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Microsoft Losing Marketing Battle for Email Users

Hotmail is dying.  As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online eulogies.  Despite every reason to keep using Hotmail (I use their messenger client, run windows at work, even have a complete address book set up at my Hotmail account) –

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Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry

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One DM Firm that should Stay Offline

I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate.  Intrigued at how I made it onto this list (considering I am married and not Christian) I checked into it and found that the email had been sent by a company called Harrison Direct.  Apparently they

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Digital Influence in Two Letters

Recently we have been asked by a number of clients to explain the concept of digital influence.  How are people influenced through digital communications media to purchase, believe, or become involved in something?  We always say it’s a combination of blogs, search engines, online (and offline) media, and yes, even advertising.  But it all sounds

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Online Moms and Travel Booking Online

On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online.  A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech

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Do you Gmail? Why Hotmail is failing …

I have a Gmail address.  In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses.  About a year ago at this time, it was the ultimate cool factor.  A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to

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