Everything You Need To Know (But Forgot) About Email Marketi ...

waterford_crystal_apprentice_bowl
Feb 18, 2014

The most famous crystal bowl in the world takes five years to make. Glass cutters in the five year apprentice program at the renowned Waterford Crystal factory in Ireland learn how to make many different types of cuts for everything from sculptures to wine glasses. At the end of their training, the final step to

Continue reading »

7 Ways Millionaire Self Help Gurus Make More Money Than Soci ...

IMG_CoachingSpeakerAssociation
Apr 08, 2013

Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their

Continue reading »

Inside the Greatest Online Product Launch Since Gmail

IMB_MailboxApp1
Feb 13, 2013

Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early

Continue reading »

How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

IMB-TrendCartoon
Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

Continue reading »

How MindValley Is Building the Next TED (Only More Useful)

Mar 01, 2012

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology … just the kind of thing you would expect to come out of a TED event. As I write this, the video (and its big finish where

Continue reading »

What Paulo Coelho Can Teach You About Storytelling & Wri ...

Feb 16, 2012

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is

Continue reading »

Gilty Secrets: 10 Marketing Techniques From Today's Hot ...

Aug 04, 2010

To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year. The growth of Gilt.com has coincided with a shift in how

Continue reading »

Marketing In The Age Of Disposable Email

Apr 08, 2008

Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com. That also happens to be the email address that I

Continue reading »

Influential Marketing Blog Featured in Wall Street Journal

Sep 25, 2007

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

Continue reading »

A Recap of 2006 on Influential Interactive Marketing

Dec 27, 2006

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

Continue reading »
Pages:123»