What Paulo Coelho Can Teach You About Storytelling & Wri ...

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is

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5 Reasons All The Hype About .anything Domain Names Is Like ...

The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be the

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The Best & Worst Marketing From BlackFriday + CyberMonda ...

The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know about the frenzied few days of retail activity that traditionally follows Thanksgiving day in America. Despite futile protests from lots of unfortunate retail workers who had to give up parts

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Why Sitting On The Sidelines May Be More Useful Than You Thi ...

Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the only undefeated team in the NFL and their quarterback, Aaron Rodgers managed a near perfect rating on the scale used to rate quarterback performance. It was the ninth straight game

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Ashton Kutcher And The Social Media Scalability Problem

As many media outlets have reported over the weekend, yesterday Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked past a television and saw that the longtime coach of the football team from Penn State University had been fired. As an alum of a rival school, he immediately tweeted

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Survive The Modern Believability Crisis: Be Meaningful

Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question: "how many people in the audience feel that marketing is adding something positive to the world around them?" Of the few hands that went up, the majority came from people

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What Steve Jobs Really Gave Us

A few weeks ago I was asked an interesting question about what inspires me.  As I thought about my answer, I realized that for me it isn't a person but rather an action that I find most inspirational.  The people around the world who have an idea and decide to do something about it deserve

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Steve Jobs And The 4 Counterintuitive Business Strategies Of ...

One of the most legendary stories about Zappo's famed culture of customer service above all else is their longstanding business practice of paying people to quit. It is a perfect example of the power of counterintuition – that offering an incentive to leave will actually help you get rid of employees who would have lacked

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How To Use The F-Word Strategically (And Why You Should)

I am not usually a fan of curse words. As a Dad with two young boys, I've especially become very conscious of them as I try desperately to help my oldest make it to his seventh birthday without trying it out in conversation. We're just a few weeks away. Still, for some time I've been

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How Australia Uses Social Media To Celebrate Immigrant Exper ...

Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must travel to get

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