Why Every Debate Matters (Hint: It’s NOT The Economy, ...

Dayton, Ohio is a battleground city in a battleground state, just like my home state of Virginia. I am in Ohio this morning to speak at a business conference, and all around the signs of this electoral battle are front and center here. Billboards promote politicians and key issues. Television ads aim to influence voters

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3 Reasons Most Business Advice Sucks

The day after Bill Clinton delivered his speech at the Democratic National Convention, the reaction from both sides of the political aisle were swift. Amongst the noise of disagreement, President Obama essentially summed up what anyone watching that speech might have thought when he joked that he might make Clinton the “Secretary of Explaining Things.”

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Airline Asks For Gas Money, Misses Golden Marketing Opportun ...

Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of unplanned events. So yesterday when an Air France flight had to divert from landing in Beirut to an unplanned landing in the Syrian capital of Damascus. Unfortunately for them, payments

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The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics

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12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share

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How Nelson Mandela Used Likeability To Succeed

July 18th isn't really a holiday all over the world, but perhaps it should be. It is the birthday of Nelson Mandela, and our team out of London is supporting an initiative to help this iconic South African leader get the recognition he deserves. So today, you can join people like Desmond Tutu, Eddie Izzard,

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The Problem With Curiosity

Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago).  Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's

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10 Signs You May Have An Unhealthy Relationship With Social ...

There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our

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How To Save San Francisco With Puppies

In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often

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How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people

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