How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

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How Twitter Is Killing Our Culture (And Why We Probably Won& ...

Why do we find useless ramblings from famous people so appealing? Twitter exploits our desire and need to be “in the know” and it may be killing our culture.

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Flavor Changing Skittles And Other Fun Halloween Stories

Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays” bag which features candies that do not taste like their colors, which is sure to frustrate some die-hard Skittles consumers. Last week I featured Snickers hunger bars and this week I came

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BBC Newscaster Realizes On Air That A Story Isn’t News ...

What would you do if you had to deliver a story that you felt was worthless? You might take a cue from this perfectly blunt newscaster from the UK …

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Google Buys Apple, Smart Hacker Probably Makes Millions

Did you hear Google was buying Apple for only $9B? The story may have been fake, but the stock impact was real.

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Why More Men May Be “Marrying Up” In The Future

This week a few researchers published a demographic study which examined the effect of more highly educated women entering the “marriage market” and therefore creating more dual income households where women are the primary breadwinners. Rather than seeing this as triggering some sort of crisis of masculinity, the report concluded that this is likely to

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How To Talk About Hurricanes To Climate Change Deniers

As multiple hurricanes swirl around the Atlantic, this article about how to talk with climate change deniers is particularly relevant. Aside from the timeliness, it struck me that this is exactly the type of step by step guide that probably would be useful for a wide variety of other topics too. The point is, how

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Why Millennials Hate The Doorbell

When you ask Millennials to describe the doorbell, a surprising number use phrases like “panic-inducing,” “hateful” and “terrifying.” Sound overblown?

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Japan’s Hottest Wedding Photo Trend: Couples Sealed In ...

Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea …

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Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 ...

In a league often defined by greed with unscrupulous owners, it may come as a surprise that there are some who do care about more than the bottom line.

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