Want To Live Cheaply In London? Try An Abandoned Building &# ...

London-based property management company Lowe Guardians has a unique business proposition for landlords of abandoned buildings: rent them out. The company has pioneered the brilliant strategy of offering young people a chance to become “guardians” of an abandoned building, living in fabricated housing often in prime locations for an unusually affordable price. If there was ever

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Why Leica Thinks Brand Transformation Is Overrated

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

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Japan’s Hottest Wedding Photo Trend: Couples Sealed In ...

Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea …

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An Inside Look At The First Robotic Microapartment Design

As apartments get smaller and urban areas get more crowded, robots are already offering a creative way to use limited space.

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How Brands and Small Town America Are Cashing In On The Ecli ...

As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. 

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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