How Amazon Might Accidentally Kill Creativity

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I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t

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A Short And Hopeful History Of Social Media

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Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it

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What Coke Can Teach McDonald’s About Love

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I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

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Batkid, Bollywood and the Rise Of Everyday Stardom

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On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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The Selfie Silencer And Other Silly Startup Ideas That You&# ...

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The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea

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5 Marketing Lessons From The Alluring #FollowMe Project

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About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent

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The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

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Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

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4 Lessons From The Year’s Best Marketing Campaign

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Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday

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BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...

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Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

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The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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