5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be).  Since the late nineties, the importance of usability had slowly been

Continue reading »

Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

Continue reading »

US Government Uses Blog Summit to Foster Discussion on Pande ...

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in

Continue reading »

How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening

Continue reading »

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

Continue reading »

Marketing Ideas From Under the Radar 2007

One of my main beliefs about blogging and marketing is that the title always matters.  It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on.  For just about everything you can do with marketing, choosing the right title is a

Continue reading »

The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users

Continue reading »

10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be

Continue reading »

Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept.  The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity.  Yet so far, RSS has been used primarily to push content that is offered by one group to many

Continue reading »

Chalkvertising: Watch Julian Beever Create One of his 3-D Pa ...

As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing how Julian creates those amazing 3-D pavement drawings of his.  You can see all of his previous work in a Flickr Gallery, and the video is below:

Continue reading »
Pages:«1234567»